My name is Adam Prather, I’m a team agent here at Russ Lyon Sotheby’s International Realty.

I specialize in leveraging marketing assets and audiences to maximize my clients home value to prospective buyers. 

In the past 7 years I’ve watched countless sellers struggle to sell their properties for top dollar.

What I’ve discovered is that the majority of listings agents are focused on the photos, virtual tours, and scheduling showings. 

What’s a surprise to most sellers is that these actions are totally commonplace, the REAL advantage is in having better AUDIENCES rather than relying on simply having MORE images or videos.

Here’s an example: I recently took over a listing that was sitting on the market. The previous agent did a GREAT job with the basics but the home didn’t sell.

Obviously, the owners were perplexed as to WHY their home didn’t sell when it seemed like it should have.  The answer was in the AUDIENCE the home was being marketed to.

After implementing the Sotheby’s Audience Network my team booked 3 showings and sold the home in 5 days, the sellers review is below among others. 

I’m not the highest volume agent in the valley, nor am I the one with the longest time in the business. Howeveer, I focus on being the most effective in delivering a fantastic experience and HIGHLY probable outcome based on your goals. 

If you are interviewing listing agents please book a quick walk through meeting, even if we don’t work together I’m sure you will come away with marketing strategies that will positively impact your sale!

Warmest Wishes,  Adam Prather